Service Management: Strategy and Leadership in Service Business (Häftad)
avRichard A. Normann, Normann
ISBN: 9780471494393 - UTGIVEN: 200101In the world of industry and management producing a intangible productsa poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service o[...]
Designing Interactive Strategy: From Value Chain to Value Constellation (Häftad)
avRichard A. Normann, Donald A. Schon
ISBN: 9780471986072 - UTGIVEN: 199811Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being c[...]
Reframing Business: When the Map Changes the Landscape (Inbunden)
avRichard A. Normann, Henry Mintzberg, Henry Mintzberg
ISBN: 9780471485575 - UTGIVEN: 200107In 1983 Richard Normann published the worlda s first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book [...]
